Nicola Riva

Marketing & Growth Leader Operating at C-Suite Level

I design and lead Growth Operating Systems, unify data and marketing pillars, and help CEOs scale their organisations through clear strategy, cross-team alignment, and measurable revenue impact.

Professional Experience

OCTOBER 2025 – PRESENT

Fractional CMO & Independent Growth Advisor

Consultant

  • Supporting CEOs in designing and operationalising their Growth Operating System, integrating CRM, data, performance marketing and operational governance
  • Providing strategic advisory and hands-on execution during transformation, scale-up or reorganisation phases
  • Helping companies unlock clarity, cross-team alignment, and measurable growth by elevating marketing and digital maturity

FEBRUARY 2023 – SEPTEMBER 2025

Superstruct Entertainment

CRM & Digital Director

  • Partnered with CEOs and CMOs across 20+ brands to define digital maturity roadmaps and unify fragmented marketing and data operations
  • Designed core components of a Growth Operating System adopted across multiple operating companies, integrating CRM, paid media, data architecture and reporting
  • Led a group-wide CRM transformation with a unified platform, lifecycle framework and complete reporting system
  • Defined and executed the marketing & sales blueprint, enabling 60% of tickets sold on launch day for key festivals such as Resurrection Fest 2025
  • Drove improvement in digital maturity and initiated long-term governance structures for cross-brand collaboration

SEPTEMBER 2021 – FEBRUARY 2023

Norwegian Air Shuttle

Director of Ecommerce, Media & Campaign Operations

  • Owned global media, acquisition, content and performance strategy, consolidating all regions under one operating model
  • Transformed campaign execution, CRO and merchandising into a unified, data-driven ecommerce engine
  • Led governance for media measurement, attribution, agency orchestration and investment optimisation
  • Strengthened company-wide CRM direction and segmentation frameworks
  • Managed and developed a high-performing international digital team

NOVEMBER 2019 – SEPTEMBER 2021

Norwegian Air Shuttle

Head of Digital Marketing

  • Led all digital marketing activities across brand, performance, content, CRM and web operations
  • Directed multimillion-euro paid media operations and optimised channel performance
  • Introduced advanced analytics and insights to guide digital investment
  • Aligned digital marketing with broader commercial and brand objectives

NOVEMBER 2016 – NOVEMBER 2019

Norwegian Air Shuttle

International Ecommerce Manager

  • Managed ecommerce performance across multiple markets, optimising paid media, CRM and web operations
  • Improved channel efficiency and increased ROI through coordinated cross-market processes
  • Delivered +43% YoY ROAS and contributed to significant revenue growth
  • Led a team of 15 across CRM, Web, Media and Data

JULY 2014 – NOVEMBER 2016

Iberia Airlines

Online Marketing Manager

  • Led online marketing and acquisition activities across Iberia.com for international markets
  • Optimised traffic acquisition, performance marketing and conversion-oriented campaigns
  • Defined digital priorities for Iberia’s ecommerce growth

SEPTEMBER 2013 – JANUARY 2014

Akamon Entertainment

Commercial Officer

  • Reported directly to the CEO, managing customer relations, brand activities and marketing execution
  • Supported revenue growth initiatives and online community engagement

JANUARY 2011 – SEPTEMBER 2013

Vueling Airlines

Online Media Manager

  • Led marketing online strategy for all Vueling markets, overseeing media planning, acquisition and revenue optimisation
  • Defined KPIs and orchestrated digital execution across channels

APRIL 2007 – FEBRUARY 2011

Vueling Airlines

Online Country Manager

  • Full ownership of ecommerce revenue and digital acquisition across assigned countries
  • Oversaw conversion, traffic, SEO, SEM and onsite development
  • Created and executed strategic commercial plans to hit revenue targets

NOVEMBER 2006 – MARCH 2007

BBJ Agency

SEM Manager

  • Led the SEM department for an international agency, managing SEO, PPC, SEM campaigns and digital advisory
  • Provided strategic consultancy to clients on content and advertising performance

MAY 2001 – OCTOBER 2006

Tuttogratis S.p.A.

Product Manager, Vortals

  • Editorial and operational management of multiple online properties and vertical portals
  • Coordinated editorial staff and content marketing operations, driving SEO and growth
  • Oversaw web structure optimisation and audience development

Education & Certifications

PDD Executive Program

IESE Business School
2012 – Barcelona, Spain

Law Degree

Università degli Studi di Milano
2000 – Milan, Italy

Leadership Development

Vueling Airlines
2011 – Barcelona, Spain

Languages

Italian

Native

English

Fluent

Spanish

Fluent

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