Marketing & Growth Leader partnering with CEOs and leadership teams to make growth clear, scalable, and measurable
I align brand, CRM, people, performance marketing, and data into one growth system that drives predictable revenue. Not more campaigns. Not more tools. Clear direction and measurable results.
Stronger confidence, less fluff.
When I’m Most Useful
I work with companies that need clarity and a structured way to grow. I assist you both at a strategic level (vision, priorities, roadmap, operating model) and hands-on (campaigns, channels, CRM, optimization), to turn potential into continuous, measurable, and scalable growth.
You feel it when:
- Everything moves, but nothing progresses.
- You do a lot, but grow little.
- There’s potential but a system is missing to turn it into real results.
What I Do
I design and deploy the Growth System that connects strategy, data, people, USP, CRM and channels so your company grows in a continuous, measurable and scalable way.
Why Work With Me
I combine what is normally separate: vision, system and execution. I don’t just say what to do. I make it work.
- Actionable strategy. Clarity, priorities and roadmap that guide real decisions.
- Solid operating system. Data, CRM and teams aligned under the same model.
- Connected execution. Campaigns, channels and optimization that generate consistent results.
How I Work
Two phases. One goal: align the company around a shared growth operating model and make execution predictable.
Digital Maturity Assessment
60–90 days working side by side. We clarify what drives growth today, what blocks it, and where focus must shift.
- Product & Value Proposition
- Market & Audience Analysis
- Brand & Positioning
- CRM & Customer Lifecycle
- Data & Technology Stack
- Competitive & Benchmarking Analysis
- Financial & Performance KPIs
Output: An aligned working growth system with clear focus and quick wins that is able to scale up
Deploy the Growth Operating System
Run the system with your team. Maintain clarity. Drive performance and continuous improvement
- Implementation of growth pillars
- Brand enhancement
- Scale acquisition efficiency
- Retention and customer lifetime value
- Build a solid data and tech foundation
- Establish a clear operating model
- Measure, lead, iterate, and scale
Output: Consistent performance, stable execution, and momentum that compounds month over month.
Track record
- 20+ brands aligned under shared growth operating models
- CRM + performance unified across brands
- Cross-functional teams coached to operate consistently
- Reporting leaders actually use
- Executive alignment from vision to KPIs
- Multiple markets led through digital & marketing transformation
- €8M+ budgets optimized for results and cost efficiency
- Culture shift toward data-driven decisions
Brands I worked for
Real results across different sectors
Festivals, airlines, entertainment and brands with massive audiences
Live festival ticket launch
Situation. Strong product, but momentum stalled because pricing and messaging weren’t coordinated throughout the launch cycle.
What we changed. We aligned price tiers, clarified messaging by audience and concentrated actions to create demand peaks at key moments.
Result. +60% of annual ticket target sold in the first 72 hours.
Airline online sales
Situation. Marketing and ecommerce were fragmented across markets and partners, with uneven results and slow execution.
What we changed. We unified workflows, tools, KPIs and weekly operating rhythms. Markets retained ownership but executed through a single shared system.
Result. CPA reduced by 9% and ROAS increased by 12% year over year.
Aligning the brand with what matters
Situation. A well-known entertainment brand was losing relevance with core audiences. Recognition remained high, but connection was fading.
What we changed. We refined the narrative, clarified the value promise and renewed the visual and editorial system while preserving existing equity.
Result. Relevance recovered and engagement increased across all channels and priority segments.
Rebalancing channels to drive direct growth
Situation. Too many bookings flowed through indirect channels, limiting margin and weakening customer relationships.
What we changed. We shifted investment and promotions to owned channels, improved direct incentives and aligned CRM to reinforce direct booking behavior.
Result. Direct share increased by 7 percentage points in 12 months, with better margins and richer customer data.
GET IN TOUCH
Ready to Accelerate Your Growth?
Let’s discuss how data-driven strategy and proven execution can transform your digital performance.
Every month misalignment continues, costs rise and momentum declines